GTM & Brand Lead 6M FTC

As the Go-To-Market and Brand Lead, you will be responsible for driving the strategic positioning and successful launch of products in the market, ensuring cohesive brand messaging and alignment. The key aim of this role is to research and identify ways to build our brand and acquire new customers. You will build traffic management strategies, to build customer intent and sales conversion through digital levers.

The scope includes but is not limited to: the ability to define channel strategy, GTM channels, audience segmentation, run acquisition experiments; you would likely be accountable for your marketing spend.

This role offers a unique opportunity to join a team of forward-thinking innovators who are determined to reshape the way our company serves its customers. We're not just rethinking products and services—we're challenging legacy ways of working and driving a culture of "get stuff done." Our mission is to develop new offerings to the evolving needs of our customers.

If you thrive in fast-paced environments, love breaking barriers, and are ready to think outside the box, this is the role where you'll learn and grow like never before.

The UK’s fastest broadband network. The nation’s best-loved mobile brand. And, one of the UK's biggest companies too.

Diverse, high performing teams - jam packed with serious talent. Together, we offer the UK more choice and better value, through our boundary-pushing, customer-championing values and ambitions.

Together, we are Virgin Media O2, and we can't wait to see what you can do.

Accessible, inclusive and equitable for all

Virgin Media O2 is an equal opportunities employer and we're working hard to remove bias and barriers for our people and candidates. So, we build equity and inclusion into everything we do, from the policies we craft to the relationships we shape. We support and encourage you to be your authentic self throughout your application journey with us.

In order to be considered, you must have the following experience;

• Previous experience in a fast paced, direct-to-consumer startup or scale-up environment.
• Proven hands-on expertise in execution & tech of paid social, paid search, a/b testing and landing page builders.
• Track record of independently managing growth strategy, including proactive handling of experiment pipeline and on-time flawless delivery.
• Evidence of contribution to a growing, engaging and retaining a thriving community.
• Experience of operating at pace, with ambiguity and be comfortable dealing with fast-moving, rapidly changing priorities

We'd also love you to bring;

• Experience working as a brand and commercial strategist or in a similar role
• BSc in Marketing or relevant field
• Knowledge of data warehousing and mining
• Demonstrated success predicting market trends
• Insatiable curiosity for digging into data and gaining market insights

Our goal is to celebrate our people, their lives and everything in-between. We aim to create a culture that empowers everyone to bring the best versions of themselves to work each and every day. We believe the most inclusive and diverse culture makes for a better business and a brighter world.

Working at Virgin Media O2, you get a bumper reward package bursting with benefits, and loads of extras you can add if you’d like to. These are designed to support both you and your loved ones, making sure that you’re covered no matter what life throws your way.

If we feel like a place where you can belong, we'd love to learn more about you as a person and your experience to date.

When you apply, you'll be asked about any adjustments you might need to support the recruitment process. Let us know, and we'll be sure to discuss it with you.

Please note: Applications will be reviewed, and interviews conducted throughout the duration of this advert, therefore we may bring the closing date forward. We encourage all interested applicants to apply as soon as possible. If you’re offered a job with us, it will be conditional, based on the passing of background checks. All roles require a criminal record check and some roles need a financial probity check. Your recruiter can provide you with more information if needed.

Thanks for your patience and for showing an interest in joining the Virgin Media O2 family.